Case study · Sneak Peek
Inês Santos Coaching
A brand refresh and full website rebuild for a life coach helping clients move from anxiety to action. The full write-up, strategy, brand identity, UX decisions, and before/after, publishes once the new site is live.
The project
Inês is a Jay Shetty-certified life coach whose clients are mostly dealing with anxiety, overthinking, or the specific stuck feeling of knowing what they want and not moving toward it. She came to me for two things at once: a brand refresh she’d outgrown her old logo and palette for, and a full website rebuild, plus the positioning and content-marketing strategy neither of those things can succeed without.
End to end, solo: brand strategy and positioning, logo and visual identity, information architecture, UX/UI, copywriting direction, the WordPress build itself, SEO structure, and all client communication and project management.
Full case study publishing once the new site is live
I’m holding the detailed write-up and screens until Inês’s new site officially launches, it’s her moment to share first. Once it’s live, this page will cover the full process: strategy, brand identity, the UX rework, and the build itself.
More work
From Instagram DMs to a place people trust
Bringing homemade Nigerian food online for a brand-new business in Groningen.
A motivation app that meets you where your mood is
Mood-adaptive, accessibility-first, audio-led sessions matched to how you actually feel, no guilt-driven streaks.